Fox's new promotional trailer for Absolutely Fabulous: The Movie, shows London fashionista Patsy lighting up a Rothmans cigarette — while coyly covering up the official UK health warning on the front of the box.
Absolutely Fabulous revives a cringe-inducing British TV comedy series (1992-2012) starring Jennifer Saunders as Edina Monsoon and Joanna Lumley as Patsy Stone.
The official international trailer shows other smokers — including partying supermodel Kate Moss, who is pushed off a parapet into the Thames. Spoiler alert: Moss emerges from the river with her cigarette intact.
Rothmans, a British American Tobacco brand, is gaining market share in Europe.
The MPAA has R-rated Absolutely Fabulous for "language including sexual references, and some drug use." The BBC Films production opens in the US on 22 July 2016.