From 1980 to 1991, RJ Reynolds paid its Hollywood public relations agency up to $200,000 a year, plus expenses, to run a product placement program and other tobacco promotions inside the U.S. film industry.  The agency's reports to RJ Reynolds show that it placed tobacco products in at least one hundred major motion pictures, the majority (54%) youth-rated PG or PG-13.
In 1990, when Congress began to examine tobacco placement in U.S. movies, Reynolds and its PR agency shifted product placement activities offshore, offering the agency’s London-based office as much as $8,200 in bonuses for each film in European distribution that displayed an RJ Reynolds tobacco brand.  U.S.-produced films dominate movie screens in Europe.
Yet RJ Reynolds reported no product placement spending to the Federal Trade Commission after 1988. 
Note 3 | The Federal Trade Commission told Congress in 1996, “No expenditures have been reported in this category [“endorsements and testimonials”] since 1988.” However, RJ Reynolds was paying Rogers & Cowan to obtain placement for its brands in the U.S. and Europe through 1992; and American Tobacco operated its product placement program through UPP into the spring of 1994.
Reynolds American absorbed RJ Reynolds in 2004. British American Tobacco owns a controlling 42 percent interest in Reynolds American. Reynolds American acquired the American Spirit brands in 2001 and Lorillard in 2015.