Action Kits

Tobacco use depictions continue to permeate award-nominated films, with many of these depictions appearing in youth-rated content. Use the materials linked below to organize your events, keep the pressure on the media companies and keep our kids safe. 

While You Were Streaming: Nicotine on Demand - 2022 Truth Initiative report 

Oscars Social Toolkit - Truth Initiative

Tobacco Use in Pop Culture

Tobacco Use in 2022 Academy Award Nominated Films 

Smoking in Top Grossing US Movies - 2020 NORC report