At Disney's 2015 shareholders' meeting, Mr. Iger said, "we are extending our policy to prohibit smoking in movies across the board, Marvel, Lucas, Pixar, Disney films…".
This list does not include Touchstone, which is the Disney brand that has released Disney's movies with smoking in recent years.
First, was this an inadvertent omission? Will the published policy include all Disney brands "across the board"? Or was Touchstone intentionally left off the list?
Second, we need to clarify that the policy applies to all films that Disney distributes, not just the films that it produces. This is a loophole that several other studios have used. Again, hopefully "across the board" includes these films, too.
These issues should be resolved in the formal published policy when Disney makes it available.