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    Learn how tobacco bought its way into movies and how we can get it out, once and for all. Learn more.

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    The evidence is conclusive. Smoking in movies kills in real life. Learn more.

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    The latest news and opinion about smoking and vaping in film and video, plus the hard-hitting ad campaign that helped bring media decision-makers to the table. Learn more.

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    Policy solutions

    Five evidence-based policies can permanently reduce exposure to tobacco imagery on screen. None of these policies bans tobacco imagery or restricts creative choices. Learn more.

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    • R-rate tobacco
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  • Onscreen database

    Onscreen database

    Access years of data on smoking and other tobacco use in thousands of theatrical films and video productions and the people who made them, then download the results.

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    Take action

    To protect millions of children, teens and young adults worldwide, join others working from the local to the international level to stop tobacco in movies from killing in real life. Learn more.

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  1. Home
  2. Onscreen Tobacco Database

Northman, The

Smokefree
2022
R
Walt Disney Studios
Top 10
The Northman
Movie origins:
Public subsidy:
$ 0
Producer:
Robert Eggers
Mark Huffman
Lars Knudsen
Arnon Milchan
Alexander Skarsgard
Director:
Robert Eggers
Writer:
Sjón
Robert Eggers
Editor:
Louise Ford
Propmaster:
Scott Keery

Tobacco Content

Incident Detail

Cigarettes:
0
Cigars:
0
Pipes:
0
Smokeless:
0
e-Cigarettes:
0
Total tobacco incidents:
0

Actors Smoking

Smokefree media logo with white text

 


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History
  • Timeline
    Research
    Industry documents
  • Philip Morris
    American Tobacco
    RJ Reynolds
    Brown & Williamson
  • Classic tobacco deals
    Screen captures
Research

Key reports
Surgeon General
CDC
WHO
NCI
Kinds of evidence
Full bibliography

Onscreen database
  •  
Policy solutions

R-rate tobacco
Certify no payoffs
Anti-tobacco ads
No brand display
End subsidies

 
TAKE ACTION
  • At home
    State
    National
    International
    Fact sheets
  • Popular reports
    Business case
     
  • Endorsements
    State attorneys general

 

News

SFM blog
SFM campaign ads
News reports

  •  
Onscreen Tobacco Database maintained by UCSF and Breathe California Sacramento Region
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