Who's accountable
Who's accountable
Who's accountable for putting toxic tobacco imagery in the movies and videos that children, teens and young adults see most? Learn more.
Media Companies
Warner Bros. Discovery
Comcast
Disney
Sony
ViacomCBS
Independents
Search People by Name
Producers
Directors
Writers
Editors
Actors
Who smokes brands
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Motion Picture Association
History
History
Learn how tobacco bought its way into movies and how we can get it out, once and for all. Learn more.
Explore
Timeline of tobacco industry and Hollywood
Peer-reviewed research
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Philip Morris
American Tobacco
RJ Reynolds
Brown & Williamson
Images
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Research
Research
The evidence is conclusive. Smoking in movies kills in real life. Learn more.
Key reports
Truth Initiative
Surgeon General
Centers for Disease Control and Prevention
World Health Organization
National Cancer Institute
The details
Kinds of evidence
Explore all the research
Harm and costs by state
News
News
The latest news and opinion about smoking and vaping in film and video, plus the hard-hitting ad campaign that helped bring media decision-makers to the table. Learn more.
Smokefree Media blog
Smokefree Media campaign ads
News reports
Policy solutions
Policy solutions
Five evidence-based policies can permanently reduce exposure to tobacco imagery on screen. None of these policies bans tobacco imagery or restricts creative choices. Learn more.
The policies
R-rate tobacco
Certify no payoffs
Anti-smoking ads
No brand display
End public subsidies
Who cares?
Endorsements
State attorneys general
The public
Tax dollars
State and national subsidies
Harm and costs by state
Onscreen database
Onscreen database
Access years of data on smoking and other tobacco use in thousands of theatrical films and video productions and the people who made them, then download the results.
Search movies and videos by name or company
Search people by name
Download production and actor records
Take action
Take action
To protect millions of children, teens and young adults worldwide, join others working from the local to the international level to stop tobacco in movies from killing in real life. Learn more.
What can I do?
Start at home
State
National
International
Tools and resources
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Business case
Subsidies at risk

Firestarter

Smokefree

2022

R

Top 10

Firestarter

Movie origins

Public subsidy

$ 0

Producer

Director

Writer

Editor

Timothy Alverson

Propmaster

Tobacco Content

Incident Detail

Cigarettes

0

Cigars

0

Pipes

0

Smokeless

0

e-Cigarettes

0

Total tobacco incidents

0

Actors Smoking