History
History
Learn how tobacco bought its way into movies and how we can get it out, once and for all. Learn more.
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Timeline of tobacco industry and Hollywood
Peer-reviewed research
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Philip Morris
American Tobacco
RJ Reynolds
Brown & Williamson
Images
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Recent screen captures
Film stars in Stanford's advertising collection
Research
Research
The evidence is conclusive. Smoking in movies kills in real life. Learn more.
Key reports
Truth Initiative
Surgeon General
Centers for Disease Control and Prevention
World Health Organization
National Cancer Institute
The details
Kinds of evidence
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News
News
The latest news and opinion about smoking and vaping in film and video, plus the hard-hitting ad campaign that helped bring media decision-makers to the table. Learn more.
Smokefree Media blog
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News reports
Policy solutions
Policy solutions
Five evidence-based policies can permanently reduce exposure to tobacco imagery on screen. None of these policies bans tobacco imagery or restricts creative choices. Learn more.
The policies
R-rate tobacco
Certify no payoffs
Anti-smoking ads
No brand display
End public subsidies
Who cares?
Endorsements
State attorneys general
The public
Onscreen database
Onscreen database
Access years of data on smoking and other tobacco use in thousands of theatrical films and video productions and the people who made them, then download the results.
Search movies and videos by name or company
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Take action
Take action
To protect millions of children, teens and young adults worldwide, join others working from the local to the international level to stop tobacco in movies from killing in real life. Learn more.
What can I do?
Start at home
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Business case for smokefree
Business case

Norihiro Hayashida

Norihiro Hayashida
Producer tobacco score
Score for all ratings since 2002
47

Max producer smoking
score 11203

No smoking
score 0

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Norihiro Hayashida

Producer tobacco score

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