Who's accountable for putting toxic tobacco imagery in the movies and videos that children, teens and young adults see most? Learn more.
Learn how tobacco bought its way into movies and how we can get it out, once and for all. Learn more.
The evidence is conclusive. Smoking in movies kills in real life. Learn more.
Kinds of evidenceExplore all the research
The latest news and opinion about smoking and vaping in film and video, plus the hard-hitting ad campaign that helped bring media decision-makers to the table. Learn more.
Five evidence-based policies can permanently reduce exposure to tobacco imagery on screen. None of these policies bans tobacco imagery or restricts creative choices. Learn more.
Access years of data on smoking and other tobacco use in thousands of theatrical films and video productions and the people who made them, then download the results.
To protect millions of children, teens and young adults worldwide, join others working from the local to the international level to stop tobacco in movies from killing in real life. Learn more.
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Fact sheetsSmokefree campaign adsPopular reports
• Ad substantiation
• What is Hollywood hiding? — Action Kit
• Oscars® and Smoking, 2015-2020 — Facts and stats