Forty percent of top-grossing, youth-rated films released by the US film industry in the first three months of 2017 featured smoking: one in seven PG films and seven of thirteen PG-13 films.
- Three-quarters of the films were released by major studios. Viacom's Paramount led with three films (Ghost in the Shell, Rings, and xXx: Return of Xander Cage) followed by Comcast's Universal with two films (Split and The Zookeeper's Wife) and Time Warner with one film (Kong: Skull Island).
- Independent film companies released a PG film (Pure Flix's The Case for Christ) and a PG-13 film (STX's The Bye Bye Man).
Two of the PG-13 films — The Case for Christ and The Zookeeper's Wife — are biographical dramas. However, all but two of the films' smokers are uncredited extras. The other six films are in fantasy genres.
- These films featured 133 tobacco incidents, an average of 17 incidents each, and have delivered more than 385 million tobacco impressions to domestic moviegoers so far.
- The MPAA tagged only two of the eight films (25%) for smoking: The Case for Christ ("incidental smoking") and The Zookeeper's Wife ("smoking").
The first quarter of 2017 also saw nine R-rated films with smoking, the majority of them independents. The only film with a budget exceeding $100 million was Fox's Logan.
Logan is the seventh film since 2000 to feature the cigar-smoking Wolverine character (Hugh Jackman) and the first to be R-rated. The TUTD database shows that Wolverine films rated PG-13 have delivered 1.9 billion in-theater tobacco impressions in the US and Canada alone since 2003.