An ad summing up the five Smokefree Movies policy goals is running in Variety and Hollywood Reporter tomorrow, October 11, 2016. It explains the campaign's five core demands, including:
1 | R rating films with smoking (with two limited exceptions)
2 | Certification of no payoffs for smoking
3 | Require anti-smoking ads,
4 | End tobacco brand display
5 | End subsidies for movies with smoking.
The special three-ad series also covers the history of Hollywood’s deals with Big Tobacco and how we know onscreen smoking causes kids to smoke. It provides a concise summary of the whole campaign that advocates can use in their educational efforts
