Magnificent Seven, The (2016)
The Magnificent Seven (Sony, PG-13) features eleven smoking characters and more than 125 tobacco incidents — twice as many as the 1960 version starring Yul Brynner and Steven McQueen. Good-guy smokers outnumber bad-guy smokers eight-to-three in the re-make. The 2016 film delivered 1.5 billion tobacco impressions to domestic movie audiences, three times as many as the 1960 version. Yul Brynner quit smoking after the US Surgeon General concluded, in 1964, that smoking causes lung cancer. Weeks before his own death from lung cancer in 1985, Brynner recorded a personal anti-tobacco message.