Media company film tobacco indicators

Who's accountable for putting toxic tobacco imagery in the movies in theaters that kids and teens see most? Get the facts. 

Survey Hollywood’s tobacco trends. Compare the tobacco footprints of America’s biggest media companies. Check out the tobacco rankings for producers, directors, actors, and other famous names. You can even call up individual tobacco profiles and movie reports.

How scores for movies are calculated

 

Company Youth rated smoking % Incidents (average per movie) Youth-rated Impressions (millions) R-rated smoking % Incidents (average per movie) R-rated impressions (millions) Total impressions (millions)
Independents 45% 15 2,975 76% 33 4,723 7,698
Sony 40% 8 1,134 92% 78 8,726 9,860
Comcast 24% 21 4,630 49% 31 2,717 7,347
Warner Bros. Discovery 26% 3 294 79% 43 8,159 8,453
Disney 26% 11 5,980 81% 38 1,650 7,630
ViacomCBS 16% 2 74 57% 21 1,634 1,708