Media company film tobacco indicators

Who's accountable for putting toxic tobacco imagery in the movies in theaters that kids and teens see most? Get the facts. 

Survey Hollywood’s tobacco trends. Compare the tobacco footprints of America’s biggest media companies. Check out the tobacco rankings for producers, directors, actors, and other famous names. You can even call up individual tobacco profiles and movie reports.

How scores for movies are calculated

 

Company Youth rated smoking % Incidents (average per movie) Youth-rated Impressions (millions) R-rated smoking % Incidents (average per movie) R-rated impressions (millions) Total impressions (millions)
Independents 45% 13 10,602 76% 37 16,820 27,422
Sony 44% 10 7,787 83% 54 24,450 32,237
Comcast 29% 16 10,051 62% 23 9,547 19,598
AT&T 30% 9 12,791 64% 41 22,879 35,670
Disney 21% 8 18,579 86% 27 8,859 27,438
ViacomCBS 40% 8 4,163 76% 31 8,212 12,375