Paramount Motion Picture Group, Miramax, Showtime

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youth-rated impressions in last five years

Smokiest PG-13 movie

Tobacco indicators

Movies with smoking Tobacco incidents, average per movie Tobacco impressions, millions Movies with brands
Youth-rated R-rated Youth-rated R-rated Youth-rated R-rated
0% 43% 0 7 0 9 0
Smoking on video





Tobacco incidents

Smoking actors





The CW




Criminal Minds 2017-18 TV-14 CBS 37 1 Don Carlos
NCIS 2017-18 TV-14 CBS 3 0  
Riverdale 2017-18 TV-14 The CW 14 1  
Shameless 2017-18 TV-MA Showtime 226 38

Camel, Kentucky Best, Marlboro

The Big Bang Theory 2017-18 TV-PG CBS 0 0  
The Big Bang Theory 2018-19 TV-PG / TV-14 CBS 0 0  
Young Sheldon 2018-19 TV-PG CBS 102 7 Parliament

Video data set | 25 scripted series most popular with audiences 15-24: 2017-18 and 2018-19 (Truth Initiative, 2020 report)

Company tobacco history

ViacomCBS reunited Paramount Pictures and television pioneer CBS in August 2019 to compete against Netflix and a host of other multi-media giants. After long resisting calls to rein in tobacco content, Paramount apparently saw the light while regulators pored over the planned merger deal in 2018. In just 24 months, the studio cut its PG-13 tobacco content from 98 incidents to one and slashed PG-13 tobacco exposures by 92 percent. Now that ViacomCBS has announced it will launch its own streaming channel (Paramount Plus) in spring 2021, will the refreshed conglomerate keep its new films and shows smokefree?

Company Details

Type of company
Media parent company
Other holdings
CBS, The CW (50% share), CBS Studios; MTV, Comedy Central, Logo, Paramount Network, Pop TV, Smithsonian Channel, TV Land VH1; Nickelodeon, Noggin; BET; Showtime; The Movie Channel, Flix; Simon & Schuster, Scribner
Film Labels
Paramount Pictures, CBS Films, Miramax (49% share)
MPA member company

Who to contact

Current Top executive

1515 Broadway
New York, NY 10003
United States

Phone number
United States