According to the U.S. CDC, exposure to on-screen smoking will recruit more than six million U.S. children to smoke, of whom two million will die prematurely from tobacco-induced cancer, heart disease, lung disease or stroke.
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"Today, the American Academy of Family Physicians is part of the more than 400,000 doctors and 17 public health and medical groups demanding the film industry take a very clear and necessary action to help protect one of our most vulnerable populations," said AAFP President John Meigs, M.D., of Centreville, Ala., in a joint news release(www.aap.org).
"By voluntarily implementing policies that require R ratings for smoking, the film industry can avert 1 million tobacco deaths among today's children, according to estimates from the CDC," the coalition of health groups said in the statement.
A coalition of the nation's most influential health organizations -- responding to a July 7 report by the U.S. Centers for Disease Control and Prevention -- have demanded that movie producers, distributors and exhibitors apply an R rating to all films that include depictions of smoking or tobacco.
DSC Original Content
But for teenagers, it may not be taxes, age restrictions or other anti-smoking measures that impact whether or not they smoke as much as one big thing: the movies. Teenagers who see smoking in films are two to three times more likely to start smoking, even when controlling for other factors, like whether your parents smoke, socioeconomics or attitudes. Which is why whether or not a teen sees smoking on the big screen is considered the “largest single stimulus” for teenagers to pick up smoking, proving true in a study of 17 different countries.
The fashion and entertainment industries seem stubbornly and dangerously stuck in the past as they fall back on old stereotypes, says Truth Initiative's CEO.
“The argument we hear sometimes, that ‘this is a long tradition in Hollywood’ or that ‘they’re just reflecting reality,’ is bogus,” Glantz said. “Most of that smoking got put in there because it was paid for."
Sunday Times (S. Africa)
The study's findings are a concern for South Africa’s National Council Against Smoking‚ which lambasted movie houses for “taking a deadly product and associating it with glamour‚ thrills and independence”.
The New York Times
"En todo el mundo se puede constatar consistentemente que hay dos o tres veces más riesgo en niños que están expuestos a ver una gran cantidad de fumadores en filmes."
This year’s batch of Emmy-nominated shows may be celebrating the chance to compete for television’s top prize, but almost all the finalists in the comedy and drama categories are losing when it comes to public health. All—except one—feature characters smoking.
If what these women wear, eat, and promote, sells, why would cigarette be any different? Three million likes is an easy answer to that question. Here’s the truth: 1,300 smokers die every single day. Isn’t it time for fashion to quit?
The News Minute
Since Pahlaj Nihalani took over as chief of [India's] Central Board for Film Certification (CBFC), it seems that not a week goes by without the board creating some new controversy. The latest controversial proposal from the CBFC is to certify a film as 'Adult' if it has characters lighting up a cigarette or drinking on screen.
NBC 5 Dallas-Fort Worth
Rated R for smoking would become a reality if the Centers for Disease Control and Prevention gets its way. [Includes local interviews in 02:45 video report]
[Deborah] Armott [of UK's Action on Smoking and Health] told the Observer: “Love Island’s use of free cigarettes might have been designed to encourage smoking. We will be asking Ofcom to consider our complaint as matter of urgency.”
"Why is it that filmmakers are aware that showing smoking can have a negative influence on kids but showing foul language or showing all kinds of sexual content or showing horrific violence, apparently, that doesn't have any influence on children at all?" Gildemeister [of the Parents Television Council] asked. "They let a lot of the other things slide, things that I think most parents [consider] are more serious and more egregious than smoking."
Georgia Health News
“There’s a long history of Hollywood glamorizing tobacco use,’’ Paul Billings, a senior vice president of the American Lung Association, told GHN on Monday. He said the CDC report was disappointing “because it showed progress is stalled and more work is needed.”
The New York Times
Research shows that when it comes to smoking, children are heavily influenced by some of the folks they consider the coolest of the cool: actors in movies.
“Since 2010 there has been no progress in reducing the total number of tobacco incidents in youth-rated movies,” the CDC said. “Had the trend established from 2005 to 2010 continued, all youth-rated films would have been smoke-free by 2015.”
Los Angeles Times
“Since 2010 there has been no progress in reducing the total number of tobacco incidents in youth-rated movies,” they wrote. “Had the trend established from 2005 to 2010 continued, all youth-rated films would have been smoke-free by 2015.”
The rise of smoking on screen has worried health professionals, who warned that the more frequency with which young people see tobacco use in movies will make them more likely to smoke.
The New York Times
In addition to giving an R rating to any movie that features smoking or tobacco use, studios can certify that neither they nor their producers were paid to show tobacco on screen, and they can choose to stop depicting tobacco brands altogether, the researchers suggested. They also said that states could limit subsidies to movies that depict tobacco use.
"The MPAA needs to modernize the rating system to reflect the conclusive science that putting smoking on a screen increases the chances of youth smoking and then dying prematurely as a result."
Experts warned the results are a 'troublesome plot twist' in the health of young people, who may be at an increased risk of tobacco addiction because of the rise in on-screen smoking.
The numbers are prompting concern from public health researchers and advocates over the effects these scenes have on young people's behavior. [Includes video with Acting Surgeon General]
NBC 7 San Diego
UCSF and its other research partners are hoping these findings will push for stricter ratings within the film industry.
While freedom of artistic expression is important, limiting the marketing of smoking (a dangerous, expensive, and addictive habit) in teenage and young-adult movies seems like a cause that all studio heads and filmmakers should be able to rally behind.
"Modernizing Hollywood's rating system to protect the audience by awarding movies with smoking an R rating would save a million kids' lives."
American Heart Association
"Easier access, coupled with a growing number of tobacco images in film, means more and more young people will be put at risk of a lifetime addiction, disease and possibly an early death," said American Heart Association president Nancy Brown.
"Easier access, coupled with a growing number of tobacco images in film, means more and more young people will be put at risk of a lifetime addiction, disease and possibly an early death," [American Heart Association president Nancy Brown] said in a news release.
San Jose Mercury News
The report suggests that public subsidies should not go to support ... movies that portray smoking.